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This web site gritinstitute.com states the following, "Your capacity to dig deep and do whatever it takes even sacrifice, struggle and suffer to achieve your most worthy goals in the best ways." We noticed that the website stated " Defines the evolution of grit." It also said " To date, the discourse on grit has been primarily quantitative, as in How much grit do you have? Or, Can you have too much grit? And The GRIT Gauge. Have already proven, through independent research, to have been predictive of." The header had GRIT as the highest ranking optimized keyword. It is followed by grit and Grit which isn't as ranked as highly as GRIT.